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Feeture Insoles

When Koks Podopraktijk was ready to tap into new markets, a decision was made: sticking to the thing we are good at: producing insoles. But since we already had a significant share in the Dutch market, it was time to go abroad.

Especially for English-speaking clients, Koks was not deemed fit anymore. First, it was time to define the strategy: what will be our USP, why would organisations switch suppliers in our favour? Then the rebranding started. The name, logo, software, website, etcetera.

The process started in February of 2020. Almost exactly a year later, in February 2021, Feeture Insoles officially launched.

My personal involvement in this process was notable: it was my idea to diverge from the Koks name, and I chose the new name. When approved, I designed the logos and defined the corporate identity (fonts, colours, shapes, etc.).

My personal involvement in this process was notable: it was my idea to diverge from the Koks name, and I chose the new name. When approved, I designed the logos and defined the corporate identity (fonts, colours, shapes, etc.).

Feeture Insoles is constantly evolving, and looking into new innovations. One of the biggest innovations in the insole market is 3D printing, in which FI put much time. After development of the printer was done, it was key to do it just in a true showcase. So, I went to work and made a video of it. Starting with a storyboard, preparing the scenes, and then filming and editing. The result, with Dutch and English subtitles included, can be seen here.

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