At New Heroes, the assignment on which I spent 20% of the time, was as follows: “How can New Heroes optimise the sales process of SMEs?”

SMEs are Small and Medium-sized Enterprises, companies with up to 250 employees. Differences within this segment are night and day. A local shop with ten employees classifies as an SME, but so does a big production factory with 240 employees.

So first, my challenge was in looking which segment of SME needed to be targeted. After this, a strategy was defined in the advice. I have interviewed New Heroes team members, as well as their customers about this matter. And, of course, desk research once again proved itself to be vital.

The final result cannot be shared on this public web page. But the internship in total, including research, advice, portfolio and presentation, was rewarded with a beautiful 8,1.

Apart from the research and advice, the portfolio is an important part of the internship. Scroll down on this page to read more about that.