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What is this?

As a part of my minor Transmedia Design for Creative Industries, one of the assignments is to take an existing movie IP, and create a transmedia campaign around it. For this assignment, the film Race (2016) was chosen.

Backstory and Context

Race was a film about Jesse Owens in his preparation for the 1936 Olympic Games and finally winning the medals. One side character of this film is Leni Riefenstahl, who is shown to be filming her own film, named Olympia.

This transmedia campaign will be a marketing campaign for a spin-off movie about Leni in her journey towards filming Olympia.

Research
Moodboard
Movie plot
Characters and Attitude
Campaign synopsis & User Journey
Personal Reflection